Coca Cola – Frontline Marketing Manager

Website The Coca-Cola Company

Job Description:

Provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights).

Job Responsibilities:

  • Provide input on regional brand plans (activities, calendars, execution of allocated Direct Marketing Expenditure) and local innovation opportunities..
  • Manage the marketing plans and integration of plans in country/region with the relevant bottler. Also integrate plans with local commercial strategies together with Franchise team and bottler (objectives, Direct Marketing Expenditure investments, tracking execution and success metrics, activity calendars, including Innovation projects and Integrated Marketing Campaigns).
  • Manage brand activation at the local level, including activations, consumer promotions, experiential marketing, and events (leveraging mkt assets), in coordination with bottlers.

Job Requirements:

  • Experience working in cross-functional and cross-geographical teams is preferred.
  • Bachelors degree
  • Business and commercial acumen.
  • 5+ years Significant market and leadership experience.
  • Direct experience with marketing activation.

Job Details:

Company: The Coca-Cola Company

Job Category: Private

Vacancy Type: Full Time

Job Location: Port Elizabeth, Eastern Cape, South Africa

Application Deadline: N/A

Apply Here

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