Friday , December 9 2022

Coca-Cola Careers – Creative Strategy Director

Website The Coca-Cola Company

Job Description:

Architect and align stakeholders to the integrated marketing strategy for brand or a portfolio of brands including supporting strategies for the base business and for innovations.

Job Responsibilities:

  • Provide strategic thought-leadership throughout the end to end process: guide adherence to (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process; help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
  • Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers, positions the brand for future growth and can ultimately inspire differentiated marketing communications.
  • Proactively collaborate with the brand teams to identify opportunities for brand growth outside of the annual end to end process and translate those opportunities into actionable strategies.
  • Author and align key stakeholders to end to end briefs; lead agency briefings and identify innovative ways to measure the effectiveness of brand campaigns.

Job Requirements:

  • Minimum 8-10 years of experience in a similar role
  • Collaborate and build consensus
  • Experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.
  • Lead and shape consumer research
  • Communication Focus
  • Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies
  • Ability to define overall end to end strategies.
  • Exceptional written and verbal communication skills
  • Responsible for sharing information and influencing others
  • Articulate complex ideas in a clear, compelling manner
  • Communicate with both internal and external parties
  • Work Focus
  • Bachelor’s degree required.
  • Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.
  • Ability to collaborate across disciplines to open new, innovative spaces for brand growth based on consumer insights, cultural trends and current and future business needs.

Job Details:

Company: The Coca-Cola Company

Job Category: Private

Vacancy Type: Full Time

Job Location: Bloemfontein, Free State, South Africa

Application Deadline: N/A

Apply Here

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