Website The Coca-Cola Company
Develop short- (1 year) and mid-term (2-3 years) business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support AOU category and brand growth targets.
- Assess attractive local (AOU) consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
- Manage brand Net Revenue, Gross Profit, Direct Marketing Expense to deliver AOU brand growth and financial targets.
- Provide direction, leadership and coaching to members of project teams.
- Develop programs and secure required budget in order to execute brand plan. Where applicable, ensure appropriate implementation of global/regional direction into local execution
Company: The Coca-Cola Company
Job Category: Private
Vacancy Type: Full Time
Job Location: Bloemfontein, Free State, South Africa
Application Deadline: N/A