Understanding of the company commercial situation and objectives and being able to interpret insights to shape and support these.
- Create a deep understanding of the customer through market research insights and data analytics and embedding these widely in the business to facilitate smarter, more sophisticated, insights-driven decision making.
- Shape the company’s known and semi-known customer marketing strategy to deliver on the company’s Customer Lifetime Value Management and Customer Experience objectives.
- Oversee the delivery of the company’s Customer Relationship Management/Direct Marketing, Brand Engagement and Customer Care portfolios including lay-by and credit.
- A relevant Degree/Higher Diploma in Business/Statistics/Marketing/Research
- Understanding of driving customer behavior and life-time value management programs
- A minimum of 2 years in Customer Experience and customer-centered design thinking
- Understanding customer services including call centers and all social media platforms.
- Understanding of the company commercial situation and objectives and being able to interpret insights to shape and support these.
- Understanding direct marketing and how to drive feet to stores as well as product acquisition and tenure.
- Understanding of how to translate business needs/questions into data analysis briefs, as well as being able to interpret analysis output.
- A minimum of 8 years of experience in shaping Customer Data Analytics and Market research portfolios and in using multiple sources of data and research and combining this with strong commercial expertise to derive actionable insights to feed into business decisions and strategies.
- A minimum of 5 years of experience in Customer Relationship Management / Direct Marketing / Loyalty / Customer Lifetime Management Marketing
- Solid qualitative and quantitative research skills including segmentation, large tracking studies, focus groups, product development, brand tracking, customer immersion, as well as briefing research and interpreting research output.
Job Category: Retail
Vacancy Type: Temporary
Job Location: Centurion, Gauteng, SA
Application Deadline: N/A